Madrid is the seat of business in Spain, and as such, boasts a long and rich cultural history. As a greenhorn, I was baffled that there was a place called ?La Latina? and ?Latina? so close to one another. But then again, I work like crazy to make sure these distinctions are cleaned up. I worked with a Madrid native on the specifications and designer David Hennessy on this one.
ABOUT THE IDEA
Information�is more�fun to read when it's beautiful. I've designed these charts and maps with hours of research, reassembling data into a brain-friendly aesthetic. I edit the information significantly, avoiding the "dazzle" effect which occurs when our�eyes�are battered with too much information. Letterpress makes it even more gorgeous.
ABOUT LETTERPRESS PRINTING
Letterpress is a very complicated and expensive printing method that I am obsessed with.�All letterpress prints are�slammed with�600 pounds of pressure, creating a deep, tactile texture. The ink gets embedded into the thick soft paper so it won't fade within your lifetime. Read more about letterpress printing�here.
Your local frame shop is going to do a better job than anyone else. There's a reason this craft endures and cannot be automated: It's skilled work that is best done face-to-face in physical space.
See more framing ideas�here.
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