Madrid is the seat of business in Spain, and as such, boasts a long and rich cultural history. As a greenhorn, I was baffled that there was a place called ?La Latina? and ?Latina? so close to one another. But then again, I work like crazy to make sure these distinctions are cleaned up. I worked with a Madrid native on the specifications and designer David Hennessy on this one.

ABOUT THE IDEA
Information�is more�fun to read when it's beautiful. I've designed these charts and maps with hours of research, reassembling data into a brain-friendly aesthetic. I edit the information significantly, avoiding the "dazzle" effect which occurs when our�eyes�are battered with too much information. Letterpress makes it even more gorgeous.

ABOUT LETTERPRESS PRINTING
Letterpress is a very complicated and expensive printing method that I am obsessed with.�All letterpress prints are�slammed with�600 pounds of pressure, creating a deep, tactile texture. The ink gets embedded into the thick soft paper so it won't fade within your lifetime. Read more about letterpress printinghere.

FRAMING

Your local frame shop is going to do a better job than anyone else. There's a reason this craft endures and cannot be automated: It's skilled work that is best done face-to-face in physical space.

See more framing ideas�here.

Copyright 2020 Archie's Press

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